Create segmentation based on specific demographic, behavioral and life stage/life style attributes - revealing the underpinnings of what drives an audience to purchase. Use these insights to leverage buying tendencies to help optimize response.

AWI’s Customer Acquisition Modeling Platform (CAMP) creates custom models to meet your business objectives (response, pay and stay, LTV). Rank your current customers or rented lists based on their relative performance probability and increase your success rate with improved targeting efficiency.