Not Your Grandfather’s Data

Compliant Data at Your Fingerprints

Remember when Clive Humby declared that “data is the new oil”?
That was 17 years ago and while data may still be the new oil, businesses can no longer view it as a simple asset to be sourced and exploited.
Insightful data needs to be refined and transformed to become useful.

Data hygiene is like taking care of your garden. Just as you wouldn't want weeds to overrun your beautiful flowers, you don't want errors and inaccuracies to spoil your valuable data.
Good data hygiene ensures that your raw data is clean, accurate, and reliable.
Compliant data sources are the lifeblood of trustworthy and responsible data-driven decision-making.
In an era where data fuels innovation and shapes strategies, the integrity of the data we rely on is paramount.
Compliant sources adhere to legal, ethical, and security standards, reducing the risk of inaccuracies, biases, and privacy breaches. They not only safeguard our reputation and legal standing but also foster stakeholder confidence.
Continual data management is the compass that guides organizations through the ever-changing terrain of information.
This ongoing commitment to maintaining data accuracy, relevance, and security allows organizations to stay agile and make informed decisions.

AWI is a trusted data partner, offering licensable datasets that can be seamlessly integrated into your operations.
You receive clean, compliant data that we expertly refine and tailor to meet your specific needs.

Actionable US Consumer Email Database

AWI’s production email file contains active consumers within the last 24 months. Monthly or quarterly full-file refresh updates are available. A monthly or quarterly new add update is also available.
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Legacy Email Database

This is AWI’s historical archive of previously known data that based on source and updating rules has not been included in, or has been migrated from AWI’s Actionable US Consumer Email Database. Multiple sources for this data are available.
Supplemental Email Database

An incremental add-on to the Actionable US Consumer Email Database, the Supplemental Email Database serves as a consolidation of data from our trusted data partners. Update frequency varies by data source.
Suppression Email Database

This serves as an archive on “bad” email addresses that have failed email verification, bounced-back, been designated as non-deliverable, or another condition that indicates that email address should not be deployed.
Consumer Web-Intent Database

This is a database of consumer online activity that indicates an intent signal for products or services in a specific segment. For example, consumers who visited an automobile manufacturers’ website may be signaling intent to acquire a new or used vehicle. The September 2023 available count is approximately 45 million records.
Daily, Weekly, or Monthly updates are available.
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Active Deal Explorers Database (ADE)

The ADE database consists of consumers who have responded to an AWI Lead Generation campaign. The campaign may have been via co-registration network, online sites, AWI owned & operated sites, or any other lead generation campaign channel.
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Canadian Consumer Database

This database is comprised of approximately 18 million Canadian Consumers (as of September 2023) who have registered at websites with privacy policies allowing use of the data for marketing offers. All records have an Email Address that may be used for digital onboarding/marketing and Identity Graph use, BUT MAY NOT BE USED FOR EMAIL MARKETING.
Quarterly updates are available.
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Business Contacts Database

This database comprises self-reported business names and contact information provided by employees through online or other registration sources. It is organized at the individual employee level, with an estimated count of 172 million employees as of September 2023. Additional information on the Business includes SIC/NAIC Codes, Sales Volume Code, Employee Size Code. Email Address and Phone are available for all employees.
Quarterly updates are available.
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Date-of-Birth Database

This Consumer Date-of-Birth (DOB) data is collected directly from consumers who are registering at online sites for various offers. The DOB Database has full DD/MM/YYYY, MM/YYYY, and YYYY variations of the DOB.
All records have postal name/address.
Phone Database

This database is comprised of consumer phone numbers collected directly from consumers who are registering at online sites for various offers. All phones are run against NPA/NXX databases to verify mobile numbers.
Mobile and Land-Line segments available.
Email/Mobile Phone/DOB Linked Database

This database uses Email Address and Name/Address as match keys to link the Consumer Name/Address to to Email Address, Phone (Mobile & Land-line), and Date-of-Birth.
Monthly or quarterly updates available.
National Consumer Database

This is a traditional consumer database with household and individual information, demographics, census demographics, and a variety of additional interest categories, ZIP+4 credit ranks, property data, etc. Approximately 228 million individuals and 126 million households. Updates are available quarterly.
Business Database

The Database of Businesses is comprised of associated business information/firmographics. A varying number of Business Contacts for each Business will be available. Email Address and Phone may be available for each Business Contact.
Quarterly updates are available.
Email/URL Link Database

This is a database of approximately 2.3 billion Email Address to URL pairs. This database provides insight into the websites that consumers are interacting with. The Email Addresses are not all current or verified.
Connected TV (CTV) Data

This data helps marketers understand who is using CTV, when they are viewing content, what content they are viewing, for how many hours a day and what day-parts they are actively viewing in, and helps marketers make data based decisions on advertising placements and messages.
We have multiple sources of CTV data.
Mobile Advertising ID (MAID) Data

This data contains information associated with a consumer's mobile device and allows an advertiser to place advertising messages within applications on mobile devices.
Geo-location information can be included with the mobile device information to drive geo-targeted advertising.
Multiple sources for this data are available.